Millennials in The Digital Era
Let’s face it, Millennials have seen it all when it comes to technological advancement. A lot of us remember what it was like to use a pay phone, go to Blockbuster on a Friday to binge watch those new releases, AOL group chats with your friends until 2 am, and Myspace. We are the only generation that understands that the slow yet everchanging evolution of technology must be met with adaptation at all times.
More than nine-in-ten Millennials (93% of those who turn (those who turn 25 to 40 this year) own smartphones, compared with 90% of Gen Xers (those ages 41 to 56 this year), 68% of Baby Boomers (ages 57 to 75) and 40% of the Silent Generation (76 to 93), according to a new analysis of a Pew Research Center survey of U.S. adults conducted in early 2019.
Data says that millennials shop, interact, socialize, learn, and entertain all on the internet. So, its no surprise that older generation led companies can sometimes have a difficult time reaching us or grabbing our short attention spans in their marketing efforts.
Millennials are now the largest living and working generation, which means our buying and spending habits are very important to businesses. We are more likely to be accepting of other beliefs and cultures because of the internet, we use social media as a way to engage with our favorite brands, and we soak up a lot of useful information at a very fast rate.
It can be really easy to miss the mark with millennials if you are from an older generation and just can’t see any value in the digital space. As the first digital generation, Millennials are ushering an emerging post-digital era that is redefining how we live, work, and play. It is very important to make sure that your company is diversified with millennial thought leaders who can add insight if you are wanting to tap into that market.